RD Digital had grown. Its website needed to catch up. We brought the new brand to life online, with an interactive opening and Sanity CMS.
Time for the website
to catch up.
RD Digital had a good team and the capacity to take on more work. Its website was falling behind the agency it had become. A recent rebrand gave us a clear starting point for the rebuild.
There was a lot of information to organise and little ready-to-use content. We created the website content, kept the existing URL structure and retained the parts of the previous site that worked well. The new brand icon became the starting point for an interactive playground of shapes.
Fit the information
to the design.
The agency’s services and reach needed to be easy to understand without flattening the personality of the brand. We gave the information a clearer hierarchy and used the layout and created visuals to carry the creative direction.
The New Zealand section gives the national offer a visual place in the site. It sits within the same design as the service and agency pages.
Pages with room
to keep growing.
We moved the content into Sanity, with structured fields for the team to edit copy, imagery and search settings. Those fields feed the page layouts, so routine changes do not depend on rebuilding the design.
Page titles, descriptions and schema settings are part of the content model. The rebuild was designed to preserve useful existing URLs while giving new content a consistent home.
