Logan West shoots automotive work for Porsche, McLaren, Bentley and Lamborghini. We built a portfolio around his photographs, with custom type, motion and a Sanity editing system.
The direction
was already clear.
Logan knew what he wanted visually and was easy to work with. The photographs were already strong. Our job was to give them a simple website with enough character to feel like his work.
His WordPress site had become difficult to maintain and update. Alongside the front end, we focused on a Sanity setup that matched the way he puts a gallery together.
Let the photographs
set the scale.
We kept the interface quiet and used changes of scale and spacing to give the photographs room. Custom typography follows the branding, while motion brings some energy to the gallery and the move into a project.
The detail is in how those parts sit together. The work stays easy to see and the site still has a point of view.
A backend built
for his gallery.
Sanity gives Logan a place to replace photographs, reorder the gallery and maintain project collections. The gallery’s shape, spacing and motion stay with the design.
The content model follows the portfolio rather than asking him to manage the work through a general-purpose page builder.
