PAAK / INSIGHTS

Straight answers about websites, search, and AI.

What we've learned building websites, tools, and AI systems for real businesses — written in plain English, with real numbers, so it's useful whether you hire us or not.

{ 6 ARTICLES }
06SEO & GEODoes AI recommend your business? How to check — and what to do about itChatGPT and Perplexity are answering 'who's the best near me' questions every day. Here's how to check whether AI recommends your business, why it does or doesn't, and the fixes that actually move the needle.8 MIN READ →05SEO & GEOInside our SEO/GEO engine: how we score a business's visibility to Google and AIThe audit system we run on every client site: 8 scoring categories, 47 research-backed checks, a 0–100 AI-visibility score, and a ranked fix list. Here's exactly how it works.9 MIN READ →04WEBSITES & DESIGNHow we ship a custom website in days, not months (the exact system)Agencies quote three months because of handoffs, not work. Here's the AI-native build pipeline we use at PAAK — reference research, an art-direction gate, automated design review — and why it produces 97+ performance scores in days.8 MIN READ →03AI IMPLEMENTATIONAI for small business: what actually works today (and what's still hype)Past the LinkedIn noise: the five things AI does reliably for a small business right now, the three things that still fail, how each one works under the hood, and roughly what they cost.9 MIN READ →02CUSTOM TOOLSThat spreadsheet you hate is a software briefEvery business has one spreadsheet held together by fear and formulas. Here's the test for when it should become a real tool, a walkthrough of one build — plan in, priced quote out — and what custom software actually costs now.8 MIN READ →01STRATEGYBefore you spend a dollar on AI or a new website: 5 questionsThe most expensive tech mistake isn't a bad build — it's building the wrong thing. Five questions that find where your business actually leaks revenue, before anyone quotes you anything.7 MIN READ →

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