Insights
Thoughts on websites, design and the tools behind them.
- Websites & design
Is your outdated PHP website putting your business at risk?
7 min read - Strategy
How to write a website brief that gets a useful quote
5 min read - Websites & design
Website redesign checklist: protect the work your site already does
5 min read - Websites & design
How to choose a CMS your team can use
4 min read - Search & AI visibility
What to include on a service page
5 min read - Search & AI visibility
Does AI recommend your business? How to check, and what to do about it
8 min read - Websites & design
Why your website gets visitors but no leads (NZ, 2026)
7 min read - AI implementation
AI for small business: what actually works today (and what's still hype)
9 min read - Websites & design
How much should a small business website cost? (NZ 2026)
6 min read - Custom tools
That spreadsheet you hate is a software brief
8 min read - Websites & design
Wix or Squarespace vs a custom website in NZ (2026)
7 min read - Strategy
Before you spend a dollar on AI or a new website: 5 questions
7 min read - Websites & design
Web development cost in NZ: real 2026 price ranges
6 min read - Search & AI visibility
Inside our SEO/GEO engine: how we score a business's visibility to Google and AI
9 min read - Websites & design
How we ship a custom website in days, not months (the exact system)
8 min read - Websites & design
Affordable website design in Auckland: what to expect
8 min read