Acreline is an independent website experiment. I used it to explore how a still image could become a scroll-driven story of a space, from planning through to the finished result.
Show the process
in the opening.
This started as a playground for a visual idea. I wanted to take a fixed image, turn it into motion and let scrolling reveal different stages of an electrical project.
The opening was designed to express the whole process, including the plan, the work in progress and the finished space. Acreline is a concept made for that experiment.
One space,
several stages.
The visual sequence makes the change in the space easy to follow. The aim was to give the visitor a sense of how the work develops, with the scroll controlling the reveal.
That gave the hero a job beyond being a background image. It introduces the idea behind the project before the rest of the site explains the services.
A website beyond
the opening.
The concept also makes room for project photography, service information and a way to get in touch. The project gallery gives the visual opening somewhere useful to lead.
The layout stays restrained around the images, with a consistent structure for the pages that follow.
