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A website concept for K-Golf, designed to show the venue, its capacity and the simulator technology behind the experience. The website was built but never launched.

Show what a visit
actually looks like.

The brief was to give the venue a better introduction online. The existing website did not communicate the space or the experience clearly enough. We wanted people to understand what makes the setup different before they arrived.

The direction brought the environment and simulator technology into the foreground. The concept was built, but it was never deployed to the client’s website.

K-Golf simulator bays: scroll to follow a shot through the screen onto the course

The technology behind
the experience.

The simulator has a role in the experience that needs more than a general claim about indoor golf. We gave the technology space in the site, with a direct explanation of swing analysis and camera tracking.

The visual treatment links that information back to the playing environment, so the technical pages feel like part of the same venue.

K-Golf simulator technology page, presented over golf-course photography
K-Golf mobile page designs over separate project photography

Make the venue
easier to picture.

The website keeps the playing space in view and gives visitors a clearer sense of the venue’s capacity. Motion adds to the first impression, while the page structure leaves room to explain the setup. The same venue and technology information carries through to the mobile layout.

K-Golf actual typeface specimen and colour palette
K-Golf first material presentation concept
K-Golf second material presentation concept

Something in mind? Let’s make something of it.

Let’s talk