SEO strategy
Start with the services you want to be found for and the questions people ask before choosing you. Review the current site and agree where to focus the work.
- Search intent and content gaps
- Priorities and a plan for the agreed pages
Search & AI.
Touch or move across the small details. Use arrow keys to explore, Enter to interact, and Escape to settle.Help people find your business.
We help people find and understand your business through search engines, local listings and AI answers. We review the website and business information, agree what needs attention, then work on the technical fixes and content that support it.
Technical & on-page SEO
Check whether search engines can access and understand the pages. Work through the site structure, titles and technical issues that affect the agreed scope.
- Crawling, indexing and internal links
- Page titles, headings and technical fixes
Local search
Keep the location, services and contact details consistent where people look for your business. We review the website and relevant profiles together.
- Business information and location pages
- Google Business Profile review where relevant
AI search visibility
Review how the business appears in answers to relevant questions. Record the questions, sources and responses so changes can be assessed against a clear starting point.
- AI answer and source review
- Content clarity and business information
Content & structured data
Explain the services in useful, accessible pages. Where structured data is appropriate, it should describe the information people can read on the page.
- Service content and customer questions
- Structured data that matches visible content
Analytics & reporting
Agree what we need to measure and make the findings useful to your team. Search visibility, visits and enquiries tell different parts of the story.
- Search Console and analytics review
- Change log, reporting and next priorities
SEO
Search engine optimisation helps search engines find and understand your pages. The work can include technical fixes, useful content, internal links and accurate business information.
AI search visibility
Often called GEO or AEO, this looks at how a business appears in generated answers. Clear, accessible content and consistent information still matter. Placement in an answer can’t be guaranteed.
Know what needs attention next.
You’ll have a clear order of priorities and the evidence behind each recommendation. We agree which changes we’ll make and which belong with your team.
- A review of the agreed pages and business information
- Findings and recommended changes in priority order
- Clear owners for the changes in scope
- Starting measures and a plan for checking progress
Results depend on the site, market and search systems. Rankings, traffic and AI citations are not guaranteed.
Our process
We begin with the current state, so the recommendations have something concrete behind them.
Discover
Understand your services, audience, current site and existing search information.
Agree
Agree the review boundaries, access, work, timing and price.
Shape
Assess the technical and content gaps, then prioritise the changes.
Build
Carry out the agreed fixes or work with your team to put them in place.
Launch
Check the changes, record the starting measures and agree any follow-up.
A few useful answers.
What’s the difference between SEO and GEO?
SEO covers how search engines find, understand and show your pages. GEO is a common name for visibility in generated AI answers. There’s overlap in the content and technical foundations, but the results need to be assessed differently.
Can you guarantee rankings or AI recommendations?
No. We can explain the work, document the changes and agree what to measure. Search engines and AI systems decide which pages and businesses they show.
Is this included in a website build?
A website build considers search foundations. A deeper audit, additional content and ongoing optimisation are separate scopes. We’ll agree what you need before starting.
Do we need to rebuild our site?
Not automatically. The review may point to technical fixes or better content on the current site. We’ll explain if the platform itself is limiting what you need.
What access will you need?
That depends on the review. We’ll agree the website, analytics and search access needed for the work. You don’t need to send passwords with the first enquiry.
How long before we see a change?
Some fixes can be checked as soon as they’re made. Changes in visibility take longer and vary by the site, competition and search systems. We’ll agree a sensible measurement period for the scope.
Can you write or improve our service pages?
Yes. We can work through the questions people need answered, the page structure and the copy. Writing and content production are agreed in the scope before we start.
Is this a one-off review or ongoing work?
Either can make sense. A review can give your team a plan to act on, or we can agree the fixes and a period of follow-up work. Reporting, responsibilities and fees are set out in the proposal.
Start with what you need.
Send us your website and the services or questions you want people to find you for.
Tell us about it