Brand strategy
Work out who you’re speaking to, what they need to understand and why they would choose your business. That gives the design somewhere to start.
- Audience and positioning
- Brand direction and project brief
Brand.
Touch or move across the small details. Use arrow keys to explore, Enter to interact, and Escape to settle.An identity you can put to work.
We develop brand strategy and visual identities, then carry them into the places people meet your business. From the first idea to the website, signage or everyday documents, the details should feel like they belong together.
Visual identity
Develop the logo, typography and colour as a connected system. We can build a new identity or work through the parts of an existing one that need attention.
- Logo design or refinement
- Typography, colour and layout
Art direction
Decide how the brand should look across photography, graphics and motion. A clear direction helps each new piece feel like part of the same business.
- Image and graphic direction
- Creative references and application tests
Brand guidelines
Give your team clear instructions for using the identity. Include examples of the things they’ll make most often, so the guide is useful in everyday work.
- Logo, type and colour guidance
- Examples, templates and usage rules
Brand rollout
Plan what needs changing and in what order. We’ll agree the materials and help carry the new identity into use.
- Application priorities
- Artwork preparation and rollout planning
Digital & print applications
Put the identity where it needs to go, whether that’s a website, a presentation or a printed piece. The applications are agreed around how your business works.
- Website and presentation design
- Agreed stationery, signage and print artwork
An identity your team can use.
You’ll have the files and guidance to carry the identity into everyday work.
- Logo and identity artwork in the agreed formats
- Guidance on type, colour and imagery
- Files for the digital and print applications in your scope
Printing, production and any font or image licences are discussed separately where they’re needed.
Our process
You’ll see the thinking and the design as they develop, with room to give feedback before the final artwork.
Discover
Get to know the business, audience, existing identity and what needs to change.
Agree
Agree the extent of the brand work, applications, timing and price.
Shape
Work through positioning and a creative direction for the identity.
Build
Develop the identity, test it in the agreed applications and refine the details.
Launch
Prepare the artwork and guidance, then agree how the brand will be rolled out.
Selected brand work.
Room One Live
Branding & Web Development
Room One’s identity carries through the website’s typography, service pages and production footage. The brand and build were developed together.
Bravo Tomorrow
Branding & Web Development
Bravo Tomorrow’s identity uses bright blue, yellow accents and direct typography. We carried the brand into a website with a clear path through the enquiry and intake.
A few useful answers.
Do we need a new logo?
Maybe. We’ll look at what you have and what still works. Sometimes the logo can stay and the rest of the identity needs some attention.
Can you work with our existing brand guidelines?
Yes. Send them through with the brief. We can work within the existing system or discuss the parts that need updating.
Can the website be part of the same project?
Yes. The brand direction can carry into the website, with the scope and sequence agreed together.
What files and guidelines will we receive?
We agree the artwork, formats, guidelines and applications at the start. Those depend on where your team needs to use the identity.
Are printing and font licences included?
We’ll make it clear in the quote. Print production and any paid fonts or images need to be accounted for, rather than assumed to be part of the design fee.
How much brand work do we need?
Let’s look at what’s already there and where it’s falling short. We can agree a smaller refresh or a broader project around what the business needs.
How much does a brand project cost, and how long does it take?
A focused identity refresh and a full brand rollout need different amounts of work. Send us what you have, which materials you need and any deadline. We’ll agree the scope, price and review stages in the proposal.
Can our team keep making things after the handover?
Yes. We agree which files, templates and guidelines your team needs, and explain how to use them. Any further design work or ongoing support is scoped separately.
Start with what you need.
Send us what you have, where the business is heading and which brand materials need attention.
Tell us about it