Room One Live
Branding + Web Development
Description
Room One Live is a live-broadcast and event production company in Auckland — sport, music, esports, for the likes of Red Bull, TVNZ, Spark and Ubisoft. We designed and built its website from scratch — held to the same standard as everything we ship.
Numbers
Camera, graphics, streaming and technical. Home introduces them. Each has its own page.
Words and photos live in Studio. Look and motion stay in code, so a CMS edit can't flatten the site.
Off the Framer subscription, onto Cloudflare Pages.
GSAP for motion, Sanity for content, Cloudflare at the edge. A repo they own.
The problem
A production company lives on how a broadcast feels — the polish, the timing, the sense that everything is under control. The old site couldn't say that. It sat unfinished on a Framer template that charged monthly rent, didn't move the way the work does, and told search engines almost nothing about who Room One is or what it does.
For a business whose whole pitch is "we make live look effortless", the site had to be the first proof.
What we did
THE CONTROL ROOM, THEN THE WORK
Home opens on their actual room. Camera, graphics, network and director labelled on the photo. Partners next. Then four colour chapters for the four layers of a show.
THE REAL WORK, FRAMED
Eight case stories — SIX60 at Eden Park, Red Bull Flugtag, Ubisoft Forward, ASB Classic Esports and more — plus a client wall of the broadcasters and brands Room One has run rooms for. The company's own night-time arena photography, graded to one look.
FOUND, NOT JUST SEEN
Per-page titles and descriptions, a sitemap, LocalBusiness and FAQ structured data, and a homepage written so an AI can lift a clean one-line answer to "what does Room One Live do?" — the same SEO + GEO layer we build into every site.
OWNED, NOT RENTED
Off the Framer subscription onto Astro and fast global hosting at $0/month, on the company's own domain — a real codebase Room One owns rather than a template it leases.
Built in Astro with GSAP. Copy and photos live in Sanity. Live at roomone.live.
More work
