Websites and AI systems, shipped in days. PAAK is an AI-native studio in Auckland. Design, builds, and automation for businesses that don't have three months to wait.
You know the website's overdue. Customers are checking you out on their phone and finding a Facebook page from 2019. But every agency you've talked to wants five figures, a discovery workshop, and a three-month timeline — so it keeps sliding down the list.
That's not a you problem. Agencies are priced for corporates. The trades, clinics, and restaurants doing the actual work got left with the leftovers: templates, offshore builders, or nothing.
We talk. About your business, not about tech. You get a concrete plan and a fixed quote before any money moves — so you know exactly what you're getting and what it costs.
Then it gets built. Fast. Hand-made for your business — your colours, your words, your customers — and live on your own domain in days, not months. You see it as it comes together, not at a big reveal.
Launch isn't the end. Booking that fills itself, follow-ups that don't rely on you remembering, and a site that keeps earning while you're on the tools. When you need changes, you message the builder — not a ticket queue.
Custom-designed, hand-built sites that look expensive and load fast. The front door of your business — built to win trust and rank on Google.
Learn more ↗02↗Software shaped around how your business already works — quote generators, calculators, internal tools. Built in days, not quarters.
Learn more ↗03↗Search has split in two: Google rankings and AI answers. We optimise for both — so you show up when people search, and when they ask ChatGPT.
Learn more ↗04↗The follow-up work nobody has time for, handled by systems: missed calls answered, enquiries chased, reviews requested, bookings confirmed.
Learn more ↗05↗AI put to work inside your business — the right tools chosen, wired into your day-to-day, and your team trained to actually use them.
Learn more ↗06↗Before anything gets built: a clear-eyed look at your business, and a plan for where digital and AI will actually pay — priced and in order.
Learn more ↗Agencies & consultants: you sell, we build. White-label design and delivery at studio speed. Talk partnerships →
PAAK is run by TJ Pak. Years of running his own businesses — live production companies, restaurants, music events — and delivering for brands like Red Bull, Coca-Cola, SkyCity, V Energy, Spark NZ, TikTok, and Serato. That means he's sat on both sides of every build: the operator watching the numbers, and the customer judging a business off one search. Now he points AI at real business problems and ships the fix — and he's the person you talk to, start to finish.
Tell us what you need — in your words, not tech words.
Start a project ↗EMAIL — TJ@PAAK.WORKS · CALL / TEXT — +64 21 171 4797