Plain-English guides on websites, SEO/GEO, and AI for small business — from the PAAK studio in Auckland.https://paak.works/https://paak.works/insights/does-ai-recommend-your-business/https://paak.works/insights/does-ai-recommend-your-business/ChatGPT and Perplexity are answering 'who's the best near me' questions every day. Here's how to check whether AI recommends your business, why it does or doesn't, and the fixes that actually move the needle.Fri, 17 Jul 2026 00:00:00 GMThttps://paak.works/insights/inside-the-paak-seo-geo-engine/https://paak.works/insights/inside-the-paak-seo-geo-engine/The audit system we run on every client site: 8 scoring categories, 47 research-backed checks, a 0–100 AI-visibility score, and a ranked fix list. Here's exactly how it works.Wed, 15 Jul 2026 00:00:00 GMThttps://paak.works/insights/how-we-ship-a-website-in-days/https://paak.works/insights/how-we-ship-a-website-in-days/Agencies quote three months because of handoffs, not work. Here's the AI-native build pipeline we use at PAAK — reference research, an art-direction gate, automated design review — and why it produces 97+ performance scores in days.Sun, 12 Jul 2026 00:00:00 GMThttps://paak.works/insights/ai-for-small-business-what-actually-works/https://paak.works/insights/ai-for-small-business-what-actually-works/Past the LinkedIn noise: the five things AI does reliably for a small business right now, the three things that still fail, how each one works under the hood, and roughly what they cost.Wed, 08 Jul 2026 00:00:00 GMThttps://paak.works/insights/the-spreadsheet-you-hate-is-a-software-brief/https://paak.works/insights/the-spreadsheet-you-hate-is-a-software-brief/Every business has one spreadsheet held together by fear and formulas. Here's the test for when it should become a real tool, a walkthrough of one build — plan in, priced quote out — and what custom software actually costs now.Sat, 04 Jul 2026 00:00:00 GMThttps://paak.works/insights/before-you-spend-a-dollar-on-ai-five-questions/https://paak.works/insights/before-you-spend-a-dollar-on-ai-five-questions/The most expensive tech mistake isn't a bad build — it's building the wrong thing. Five questions that find where your business actually leaks revenue, before anyone quotes you anything.Tue, 30 Jun 2026 00:00:00 GMT